China Eastern Airlines’ logistics subsidiary signed a salmon supply agreement with Denmark’s Skagen Salmon at the China International Import Expo in Shanghai.

To support the flow, China Eastern opens a dedicated cargo route connecting Shanghai with Copenhagen during November, establishing a direct air artery between northern Europe and mainland retail networks.

The agreement taps surging Chinese consumer appetite for fresh seafood, pairing European farm output with China Eastern’s dedicated cold chain infrastructure and direct retail distribution channels.

The carrier’s logistics unit built an end-to-end corridor covering origin transit, customs clearance, domestic warehousing, and processing at localized fresh-food hubs. It uses proprietary in-pack temperature loggers to record full transit curves, pinpointing environmental breaches across thousands of flight miles.

Finished stock heads directly to physical supermarket counters and livestream e-commerce operators, stripping traditional layers of import brokers. That immediate link matters as domestic consumer appetites shift toward traceable chilled seafood over frozen blocks.

Direct maritime routing shows parallel efficiency gains across produce aisles. New Zealand marketer Zespri dispatched the chartered vessel Kowhai from the Port of Tauranga on March 17 carrying 4,750 tons of new-season fruit, docking in Shanghai 12 days later.

Its first shipment of more than 3,000 boxes reached a Shanghai agricultural trading hub on April 2 and cleared out before the end of the day. The brand projects global sales of 260 million standard retail trays and NZ$6.3 billion ($3.5 billion) in total revenue for the 2026/27 season.

37 million domestic households. The company expanded its retail presence from 35 Chinese cities in 2019 to 82 cities in 2026.

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