Carl’s Jr has appointed former Subway executive Rodica Titeica as country director for Australia and New Zealand, placing regional franchise expansion under a leader with six years of brand and marketing experience across the territory.

Parent company CKE Restaurants Inc announced the move on LinkedIn, praising her performance across large-scale franchise networks as the chain looks to accelerate store momentum.

“Her proven track record of driving performance across large-scale franchise networks makes her an exciting addition to our international leadership team,” the company stated.

Titeica comes to the quick-service operator following consecutive roles at Subway, where she served as head of marketing, director, and senior director of marketing and digital across six years. Her background centers on franchise operations, commercial growth, and brand transformation across store networks.

Under her leadership, the business plans to prioritize strengthening franchise partnerships, sharpening operational execution, and positioning the burger brand to achieve greater regional scale.

“Carl’s Jr is at a genuinely exciting point in this market, with a loyal following, and a lot of runway ahead of it in ANZ,” Titeica wrote on LinkedIn. “Getting to lead this next chapter, the people, the restaurants, the growth, is the kind of challenge I’ve spent my career building towards. I know how much work sits behind it, and I’m grateful to the people that helped get me here.”

Quick-service operators across Australia and New Zealand face stiff resistance from entrenched players, which command prime drive-thru real estate and entrenched supply chain pricing advantages. For Carl’s Jr, operating at a smaller scale leaves local franchise partners exposed to elevated site occupancy overheads and rising input prices.

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