CapitaLand Development concluded its Step For Kindness charity initiative in Vietnam this October after 8,500 participants logged 490 million steps during a four-month campaign.
The milestone released a final 98,000 dollar grant from the CapitaLand Hope Foundation to the Blue Dragon Children’s Foundation, fulfilling a three-year commitment worth 270,000 dollars, or more than 7 billion dong.
Funding went toward sustained interventions rather than short-term emergency relief. Over the three-year cycle, the capital supported more than 200 youths in maintaining regular school attendance. It also backed vocational instruction for 20 trainees and delivered 20 skills workshops to 70 participants across Hanoi and Ho Chi Minh City.
Volunteer teams from CapitaLand ran modules in foreign languages, sciences, technology, leadership, and employment preparation. The final phase closed with an in-person walking event on October 4 at the Ocean City development in Hung Yen province following a four-month virtual challenge.
Corporate sponsors tied their branding directly to the campaign. The Fullton Regal, which forms the second phase of CapitaLand Development’s landed residential project in Hung Yen, served as the primary commercial backer.
Other corporate partners joined the effort, including Ascott International Management Vietnam, residential developer Vinhomes, and VietinBank’s Hanoi branch. Consumer brands such as Otsuka Nutraceutical Vietnam, Gelato Stick Legend, SmartHeart Gold Vietnam, Lifestyle Viet Nam, Parkway Dental, and BIBPIX Technology also contributed operational resources.
For Southeast Asian property developers, community campaigns in secondary provinces serve a practical commercial purpose. Master plans outside Tier 1 urban cores require steady foot traffic and brand recognition before residential handovers take place.
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