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Calvin Klein, Tommy Hilfiger Join Exhibitors of January 2027 Pitti Uomo

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Calvin Klein, Tommy Hilfiger Join Exhibitors of January 2027 Pitti Uomo

The menswear trade show running Jan. 12 to 15 has more than 700 confirmed exhibitors, three guest designers and a slew of special initiatives.

MILAN — American powerhouses Calvin Klein and Tommy Hilfiger have been added to the schedule of the upcoming Pitti Uomo, slated for Jan. 12 to 15.

Calvin Klein is making its official debut at the leading menswear trade show, taking over the Sala delle Colonne venue at the fairgrounds and focusing on the denim part of its fall 2027 collection. It hosted an off-fair event in Florence in 2006, but never showed at the fairgrounds.

As for Hilfiger, which is also part of PVH Corp., January marks its return to the trade show following previous appearances in 2017 and 2025. For its third time as an exhibitor, the brand will unveil its preppy-imbued designs at the Sala Ottagonale and Cortile delle Monumentali venues.

Among the other American brands returning to Pitti Uomo are Gant, Rag & Bone and Original Penguin. A total of 25 U.S.-based exhibitors have been confirmed for the show.

The 111th edition of the fair — centered on the seasonal theme “Pitti Goes Wild” — will feature three guest designers and a couple of special projects. About 44 percent of exhibitors are coming from abroad. And organizers said the trade show has seen a 28 percent increase in the number of brands applying.

Despite a slower-than-expected recovery and still uncertain prospects for the fashion sector, Ivano Cauli, chief executive officer of the trade show’s parent Pitti Immagine, said that a couple of optimistic signals are emerging in the lead-up to January’s event.


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