CONNECT WITH US
eCommerce

eCommerce

Bloomingdale’s merchant jumps to Bluemercury

Retail Dive – E-commerce logo

Published on

Add as a preferred source on Google
Bloomingdale’s merchant jumps to Bluemercury

Stacie Borteck Dattner will report to Bluemercury CEO Alexandre Choueiri, the former Kering Beauté executive who arrived in August.

Stacie Borteck Dattner, a longtime merchant at Bloomingdale’s, is leaving to lead merchandising at another Macy’s Inc. nameplate, Bluemercury.

Dattner starts the job Monday. She will report to Bluemercury CEO Alexandre Choueiri, who arrived at Bluemercury this summer after previously leading Kering Beauté’s Americas division.

The beauty retailer has been a performer for Macy’s Inc., posting its sixth straight year of growth last year. Fiscal 2025 comps there rose 1.6%, and Q2 comps rose over 6%.

While Macy’s Inc.’s namesake banner plods away at its turnaround, Bloomingdale’s and Bluemercury provide sources of strength.

Dattner isn’t going far. The ties between the two luxury banners are strong, with Choueiri reporting to Bloomingdale’s CEO Olivier Bron.

Her nearly two decades at Bloomingdale’s included seven years leading the department store’s beauty and fragrance division. During that time she worked to elevate the Bloomingdale’s fragrance assortment and launched a beauty retail concept that included emerging brands and new ways to shop, according to a Bluemercury press release Thursday.

Most recently, Dattner was Bloomingdale’s senior principal of strategic capital planning and brand integration. In that role she worked with senior leadership, merchants and luxury brand partners on capital strategy, major store projects and brand integration initiatives, as well as the retailer’s broader transformation strategy.

Dattner will lead Bluemercury’s merchandising strategy, proprietary brands and vendor marketing, with an eye to “strengthening its distinctive point of view on luxury beauty,” per the release.


Source link
Related Topics:eCommerce

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.