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Behind the Passion That Drives Bernard Arnault

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Behind the Passion That Drives Bernard Arnault

In an interview with WWD, the luxury titan elaborated on the virtues of craftsmanship, creativity and long-term thinking.

As the longtime chairman and chief executive officer of LVMH Moët Hennessy Louis Vuitton, Bernard Arnault is one of the most visible and scrutinized executives in the consumer products industry.

Still, he has the ability to surprise — and amuse. In an interview with WWD on the occasion of receiving the 2026 John B. Fairchild Honor for Lifetime Achievement, the business titan described the simple pleasures of going to the office every day, his hidden talents as a visual merchandiser and that one personal investment he walked away from too soon.

But mostly he described his passion for the craftsmanship, creativity and excellence at the root of LVMH’s various maisons, which include the likes of Louis Vuitton, Dior, Celine, Fendi, Bulgari, Loro Piana, Veuve Clicquot, Guerlain, Chaumet, Hublot and more.

WWD: You studied civil engineering. How did this education prepare you well for your business career?

Bernard Arnault: I entered École Polytechnique in 1969 and graduated in 1971. Unlike my classmates, I did not want to pursue a career in the French administration; I knew I wanted to support my father in running our family business. So, right after graduating, I went back to Roubaix, my hometown, to work alongside him. That was a turning point for me, and I tried to bring fresh ideas to help the company grow.

What my education at Polytechnique, a scientific school, gave me above all was rigor and the ability to simplify complex problems.


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