CONNECT WITH US
eCommerce

eCommerce

Bark revenue falls despite commerce growth resuming in Q2

Digital Commerce 360 logo

Published on

Add as a preferred source on Google
Bark revenue falls despite commerce growth resuming in Q2

Bark net revenue and direct-to-consumer (DTC) revenue both declined in the company’s fiscal second quarter ended Sept. 30. However, the seller of pet products managed to reignite growth for its commerce revenue — which comes from sales with retail partners — and prepare the sale of its dog-focused airline as it sought to correct course for its business.

Overall, net revenue fell 18.1% year over year to $87.6 million in Q2, weighed down by reduced subscriber activity in its DTC sales.

Bark is No. 261 in the Top 1000 Database. The market research tool tracks North America’s largest online retailers, ranking them by annual ecommerce sales and more.

Bark is also No. 806 in Digital Commerce 360 and ReFiBuy’s AI Commerce Rankings. That set of rankings is available in the Top 1000 Pro with AI Database.

“Commerce returned to growth, Subscriber Retention improved to 94%, and we put our marketing dollars to work where they were most efficient,” said Matt Meeker, co-founder and CEO at Bark. “We also made meaningful progress expanding our product offerings and retail presence, including the launch of Licksters, our new line of enrichment toys, and the shipment of two of the largest retail orders in Bark’s history during our fiscal third quarter.”

Commerce net revenue in Q2 increased 3.6% from a year ago to reach $25.7 million. Meanwhile, DTC revenue declined 24.7% to $61.8 million over the same period.

Meeker addressed key challenges that have hindered growth at Bark in recent years. As he did so, he laid out Bark’s timeline for getting rid of its Bark Air, the dog airline service that launched in May 2024.


Source link
Related Topics:eCommerce

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.