Apparel Group opened a 3,440-square-foot Victoria’s Secret store at Nexus Ahmedabad One Mall, bringing the brand to Ahmedabad for the first time.
The debut marks another milestone in the retail conglomerate’s expansion across India, introducing a dedicated space for lingerie, fashion, fragrance, and beauty.
Anchoring the store’s offer is the Very Sexy collection across fine fragrance and intimate apparel, presented alongside festive-themed window displays timed for Diwali.
The space features the full lingerie catalog, including lines such as Very Sexy, Body by Victoria, Dream Angels, and The T-Shirt collection across bras, panties, and loungewear. Visual merchandising and window displays incorporate festive themes designed around Diwali footfall.
Alongside intimate wear, the outlet stocks Victoria’s Secret Beauty fragrances, body mists, and skincare lines led by core scent franchises such as Bombshell and Very Sexy. Apparel Group structured the retail floor to blend the brand’s global runway identity with local holiday demand.
International fashion groups historically limited large-format standalone stores before venturing into secondary urban centers. Apparel Group is bypassing that delay by planting full-scale flagships directly into wealthy state capitals where mall infrastructure matches top-tier standards.
Nexus Ahmedabad One gives the brand immediate positioning alongside international fashion peers in western India. The risk rests on customer acquisition costs: high-ticket intimate apparel requires sustained volume once initial launch curiosity and Diwali gift purchases taper off.
The rollout follows Apparel Group’s ongoing strategy of securing exclusive territorial rights for global fashion names and scaling them across organized retail hubs.
“Introducing Victoria’s Secret to Ahmedabad ahead of the festive season underscores Apparel Group’s commitment to expanding global luxury and fashion access in key Indian markets.
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