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Amid an executive shakeup, Gap Beauty expands with its first gourmand fragrance

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Amid an executive shakeup, Gap Beauty expands with its first gourmand fragrance

When Gap launched its much-anticipated return to beauty in July, the retail giant looked to the past with revamped versions of its beloved ‘90s fragrances like Grass and Dream. For its next fragrance launch, Gap Beauty is taking cues from present-day trends. 

On Thursday, Gap Beauty launched Bliss, a limited-edition holiday scent built around gourmand notes of butterscotch, cocoa bean and vanilla bourbon. Bliss was developed by Dsm-Firmenich perfumer Honorine Blanc, who, along with Nicole Mancini, created Gap Beauty’s debut fragrance collection.

“When we introduced our fragrance collection this summer, it was about establishing what Gap Beauty is today,” said Deb Redmond, head of beauty at Gap Inc., parent company to Gap along with Old Navy, Banana Republic and Athleta. “Holiday is about how Gap Beauty fits into people’s gifting routines. We wanted every part of this assortment to feel like something you’d be happy to give and, obviously, happy to keep for yourself, too.” 

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