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Amazon co-founds The Climate Pledge Fashion Coalition to scale more sustainable materials and help prevent waste

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Amazon co-founds The Climate Pledge Fashion Coalition to scale more sustainable materials and help prevent waste

The Climate Pledge Fashion Coalition is a cross-industry initiative to scale next-generation materials and technologies.

It is co-founded by Amazon, Stella McCartney, and Canopy with convening support from the World Economic Forum.

The coalition supports more than 60 brands, innovators, manufacturers, and retailers, working to reach net-zero carbon by 2040.

Today, Amazon, Stella McCartney, and Canopy announced the launch of The Climate Pledge Fashion Coalition, a cross-industry initiative designed to scale more sustainable materials and reduce environmental effects across fashion supply chains, with convening support from the World Economic Forum .

The coalition supports more than 60 Climate Pledge signatories —including fashion brands, innovators, manufacturers, and retailers—in their work to reach net-zero carbon by 2040. By combining collective demand with new financing models and tools like the Fashion Coalition Lever Library, the coalition aims to help more sustainable materials and processes scale across the industry, bringing more sustainable fashion choices to customers at every price point.

“Fashion has no shortage of ambition on sustainability. People are already looking for more sustainable options when they shop, and now the industry needs to deliver at scale,” said Kara Hurst, chief sustainability officer at Amazon. “Through The Climate Pledge, we're bringing together more than 60 fashion and retail brands, manufacturers, and innovators to help make that happen.”

Amazon’s carbon-free energy projects contribute $11 billion to US GDP, support nearly 22,000 jobs in local communities

S. from 2023 through 2025, per an Oxford Economics study.



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