CONNECT WITH US
eCommerce

eCommerce

‘ACOTAR’ is the latest franchise that brands are clamoring to collaborate with

Modern Retail logo

Published on

Add as a preferred source on Google
‘ACOTAR’ is the latest franchise that brands are clamoring to collaborate with

First, it was “Barbie.” Then, it was “Wicked.” Now, brands are jumping on the IP opportunity around “A Court of Thorns and Roses.”

The book series, authored by Sarah J. Maas, is debuting its sixth installment on Oct. 27, called “A Court of Splintered Harmony.” Since 2015, the ACOTAR franchise has sold more than 75 million copies globally and helped power the growth of the “romantasy” genre. As readers await the next book, and even get ready for the just-announced seventh installment, they can summon the world of Prythian via ACOTAR fragrances, apparel and drinkware.

On Oct. 11, Target rolled out merchandise inspired by the Courts and characters at the heart of the franchise, including BrüMate tumblers and Alex and Ani bracelets and earrings. The retailer will hold midnight book-release events at select stores and offer a gift with purchase. Also on Oct. 11, Fine’ry rolled out “reimagined” versions of four existing scents in its lineup with new names and packaging inspired by the hit series. On Oct. 15, Knix is debuting a collection of leakproof underwear, lingerie and sleepwear inspired by ACOTAR characters, alongside five exclusive Court-inspired prints.

Continue reading this article on modernretail.co. Sign up for Modern Retail newsletters to get the latest on the shifting dynamics between retail’s old and new guards.



Source link
Related Topics:eCommerce

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.