A Fresh Brew: Trent set to serve up Caffe Nero at Westside, Zudio outlets

Tata Group's Trent has entered into a licensing agreement with Caffe Nero to establish cafes in their retail stores. This decision follows unsuccessful negotiations with Tata Starbucks over a similar partnership. The differences included store formats, locations, and the desired prominence of the Starbucks brand. The terms of the Caffe Nero deal remain undisclosed, with potential for significant expansion in India.

Retailers globally have added cafes to shopping destinations, to give customers reasons to visit, spend time in stores Mumbai: Tata Group retailer Trent signed a licensing agreement with British coffee chain Caffe Nero to open cafes within its Westside and Zudio stores, people familiar with the matter said, even though the group has an existing joint venture with Starbucks . The agreement follows the breakdown of discussions over a similar arrangement between Trent and Tata Starbucks - the joint venture between Tata Consumer Products and US-based Starbucks Coffee Co, the people said. The two sides could not agree on nature of the stores and locations in which Starbucks would operate within Trent's retail network. Advt

Starbucks wanted a prominent, front-facing presence within Trent's stores, while the retailer was unwilling to accommodate such an arrangement, the people said. Differences over the extent of Starbucks' control over store formats and locations also contributed to the breakdown. Harish Bhat, a Tata veteran associated with the development of Starbucks in India, recently stepped down from Trent's board to avoid any potential conflict of interest, the people said.

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