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10 years in, Good American brings its full vision to NYC with landmark pop-up

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10 years in, Good American brings its full vision to NYC with landmark pop-up

It has been 10 years, almost to the day, since pop-culture icon Khloé Kardashian and then-budding brand mogul Emma Grede introduced their disruptive denim-first fashion brand, Good American, designed to fit and flatter women in sizes 00 to 24. Working with launch partner Nordstrom, they made merchandising a differentiator, displaying the full size run of each style on the same rack rather than separating out the “plus sizes,” as was customary at the time. The brand famously did $1 million in sales on its launch day. 

Now, as it embarks on its next decade, Good American is preparing for another reveal that could prove similarly impactful. On Thursday, the brand will open the doors to its first-ever physical, independent presence in New York City in the form of a SoHo pop-up running through Sunday. 

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