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Google Says Gmail and Photos Data Shared With AI Search Could Be Used for Targeted Ads

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Google Says Gmail and Photos Data Shared With AI Search Could Be Used for Targeted Ads

"You may choose to allow certain Google services, including services like Search or Gemini Apps, to access data from other Google services you use, such as Google Photos and Workspace apps like Gmail and Drive, in order to provide you with a more personalized experience, subject to the policies and settings of the accessing service," reads a policy update effective October 16, 2026.

"For example, Search may process some of the data that you allow Search to access to personalize content, including ads."

Google also notes in its revised policy that "We don't show you personalized ads based on your content from Drive, Gmail, or Google Photos, unless you choose to make data from these services available to other Google services that support personalized ads."

Personal Intelligence, unveiled by Google in Gemini in January 2026, allows users to connect other services like Gmail, Google Photos, and YouTube as a way to provide tailored answers in combination with their chat history preferences.

The feature is currently rolling out as a beta to eligible users over the age of 18 globally, except in the European Economic Area, Switzerland, the U.K., and Nigeria.

It's worth noting that the policy states it doesn't use content from Gmail, Drive, or Photos to personalize ads by default. However, that changes should users opt to share photos or emails with AI Mode and other Search tools via the Personal Intelligence feature.

Users should be mindful of the privacy trade-off when connecting their apps to enable AI features.



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