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Interesting Messaging War Regarding CATL in China

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Interesting Messaging War Regarding CATL in China

Something interesting is going on in China, and I’m not exactly sure what to make of it.

Typically, I don’t see a lot of rival narratives in Chinese media. One story is often covered the same across the industry, and there’s not a ton of competing narratives arguing with each other. However, there is a kind of messaging war bubbling in the country regarding CATL, the world’s biggest battery maker.

I saw a headline in the past week or so about automakers moving away from CATL, moving away from a reliance on the company’s batteries. For those of us who have been following the EV industry and the related battery industry for a long time, we can probably remember when CATL wasn’t at the top of the charts. There was LG Chem, there was Samsung SDI, there was SK Innovation, there was BYD itself, and some others. Then CATL started growing and growing, winning more and more big contracts with notable automakers. Eventually, it climbed into the #1 position, and then it put a lot of space between itself and others. While it was still far from a monopoly, it seemed no one could really compete with CATL.

So, it was a little surprising to see this news pop up of a move — within China even — away from CATL. Had CATL gotten too dominant? Was it making things too tough on buyers?

Well, now news comes out (of state media agency China Daily ) that this media hype against CATL is wrong, misleading, or at least misguided.


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