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Here's the secret behind the return of the illuminated Apple logo on the back of the new touchscreen MacBook Pro

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Here's the secret behind the return of the illuminated Apple logo on the back of the new touchscreen MacBook Pro

For Apple fans, the touchscreen MacBook Pro PROLED XDR tandem OLED display may be the gift that keeps on giving. Obviously, new integrated digitizing technology made the touchscreen possible, but the ultra-thinness of the display tech can also be credited with enabling the return of a beloved MacBook feature.

The touchscreen MacBook Pro is the first MacBook in almost a decade to feature an illuminated Apple logo on the back. I've seen it in person, and it somehow looks like polished metal when closed, and then a glowing bright white when open.

Apple bringing back the illuminated logo back is directly attributable to the PROLED XDR display. Each pixel in an OLED panel is emissive, which means there's no need for a backlight. Even after Apple made the laptop lid thinner, it still had some room left there — and it turns out there was enough room left to give the Apple logo its own backlight.

As improbable as it seems, there's now a dedicated light for the logo, but not for the rest of the screen. And it still doesn't take up extra space (nor eat up measurable energy).

Why did Apple do this? Well, Apple's not telling us, but it's clearly a nod to the fans.

CEO John Ternus tried to tell us the glowing logo was returning in his tiny X tease that showed light shining on the logo, which was on a flat surface. I simply thought it was another way of highlighting the Apple brand, and the big news to come.


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