Apple is warning of an 'unprecedented' rise in the cost of RAM, adding to the cacophony of alarm bells that have been ringing about the price of memory chips (and other PC components besides) recently.

The Guardian reports that in a conference call following Apple's fiscal Q3 results — which were better than analysts expected, driven by the iPhone, Mac mini and sales in China — Apple's new CEO John Ternus touched on the subject of the RAM crisis.

Ternus, who recently took the reins from Tim Cook, cautioned bleakly that: "What we're seeing with memory pricing right now is unprecedented."

He then observed that memory costs would climb even higher in the final quarter of 2026 compared to the rest of the year, during which, as you've doubtless seen, we've already witnessed a steep climb in pricing.

Despite its financial results outperforming analyst forecasts, Apple informed investors that these higher memory costs are going to erode some of its profit margins, which meant the company's stock dropped.

Apple raised the prices of Macs earlier this year, as well as iPads and more recently iPhones, and Ternus acknowledged that this had "provided some offset" for Apple in terms of the ongoing cost crisis around components.

It's an ominous utterance from Ternus, and sounds more severe than the warning Apple issued back before the Mac (and other) price hikes happened in June 2026. Back then, when Cook was still chief executive, he warned about "significantly higher memory costs" that would "drive an increasing impact" on Apple's products, which, as noted, came to pass.

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