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Apple @ Work: Next to a growing token bill, Macs might start looking like a bargain

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Apple @ Work: Next to a growing token bill, Macs might start looking like a bargain

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Apple hardware costs more than it did a year ago, and if you have purchased a fleet recently, you are feeling it. Now, one thing I should mention: Macs have not risen in price with inflation or performance. If you think about what a Mac mini or MacBook Air cost when they launched vs. today, I would still say they are extremely affordable. With that being said, there’s a scenario taking shape in the enterprise where the price of a Mac matters a lot less than it used to. If open-weight AI models become a real part of how companies work, Apple Silicon might end up looking basically free compared to the token bill it supplements.



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