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Apple unveiled the first iPod today in 2001 — here's how the world reacted

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Apple unveiled the first iPod today in 2001 — here's how the world reacted

Ask anyone about the iPod today, and they'll describe it as an iconic gadget — perhaps even one of the most important pieces of personal tech of all time — but the initial reactions to the first iPod's launch two-and-a-half decades ago weren't all overly positive.

Apple unveiled the first version of the portable music player on October 23, 2001, with Steve Jobs promising a "breakthrough digital device" while on stage at Apple's Town Hall auditorium, part of the company's Infinite Loop campus in Cupertino, California — yours for $399 in the US and £349 in the UK.

To mark the 25th anniversary, we're looking back at how the iPod was originally received, including by those who were there at the time. It shows that even the greatest gadgets aren't always recognized as such right away (so there may be hope yet for the Vision Pro).

You can still watch the original iPod launch event on YouTube, and it's like stepping into a time machine.

There's plenty of the legendary Steve Jobs charisma on show, as he talks about Apple's new focus on the Mac as a digital hub for photos, videos, and audio — remember this is six years before the iPhone, and at this point in history, Apple had only really made computers, with the occasional accessory.

Apple actually gave journalists a taped-together cube of CD jewel boxes representing the music it had preloaded on the first iPod.

Jason Snell, former editor of Macworld and host of the Designed in California podcast


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