If you pay for an item using the contactless tech on any of the best iPhones, you’re locked into Apple’s way of doing things. But the UK government’s competition regulator — the Competition and Markets Authority (CMA) — is proposing new rules that could blast open the way you pay using your iPhone.

According to a press release on the UK government website, the CMA believes that “Apple’s fees and rules are blocking UK fintechs and other businesses from innovating and growing” and that its proposed changes are “expected to result in substantially lower access fees, helping make it commercially viable for more businesses to innovate and compete.”

The CMA pointed out that no rivals to Apple Pay exist in the UK, as opposed to in the EU, where several alternatives can be used. The CMA believes this is due to both high fees charged by Apple and restrictions placed on certain technology by the Cupertino giant.

For instance, while Apple allowed third-party companies to offer Apple Pay alternatives in the UK back in 2024, one condition was that these firms had to use Apple’s Secure Element, which encrypts important payment card information during transactions.

In the EU, however, European Union-wide rules mean that Apple must let companies use host card emulation (HCE) for free instead of the Secure Element, if they wish.

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