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Apple launches $50 ‘intelligence usage packs’ for select AI features

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Apple launches $50 ‘intelligence usage packs’ for select AI features

Apple has said it will eventually charge for expanded usage of select AI features. Now the first ‘intelligence usage packs’ have arrived tied to Apple Creator Studio apps. Here are the details.

It’s common for AI services to offer limited free access then sell a paid subscription if you need more. Until now though, all Apple Intelligence features have been available free on Apple devices. The company has said that won’t be the case forever, however.

And now, Apple has officially launched its first take on charging for AI features via the new Logic Pro update—with more coming soon.

With Logic Pro’s latest update, if you select Logic Pro from the menu bar, then ‘Intelligence Features’ and ‘Show Usage,’ there’s an option to ‘Buy More Usage.’

The only option is a $49.99 one-time purchase of an ‘intelligence usage pack.’

Unlike most other AI offerings, which depend on subscriptions, Apple is (at least initially) selling expanded AI access through these $50 one-time purchases. Per Apple’s website:

Right now the only app that lets you buy additional AI usage is Logic Pro, but when the rest of the already-announced Apple Creator Studio updates debut this month, usage packs are expected to be available in Final Cut Pro, Pixelmator Pro, and the iWork suite as well.

For now, these usage packs are limited to Creator Studio apps. But we’ll likely see a similar model arrive for expanded access to other server-based AI features like Siri AI, Image Playground, Photos editing tools, and more in the future.


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