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Retell uses OpenAI models to help power 100M monthly calls

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Retell uses OpenAI models to help power 100M monthly calls

GPT‑6 Astra tops Retell’s voice agent benchmark, while Codex helps it reach a $1.6M annual revenue run rate per employee.

Retell AI⁠(opens in a new window) is a voice AI platform for contact center operations, helping businesses build agents that can answer questions, take action, and connect a caller with a person when needed. Its platform now serves more than 4,000 businesses, with monthly call volume growing from 30 million in early 2026 to more than 100 million by September.

As Retell serves more enterprises with complex workflows, it uses OpenAI models to keep call quality and reliability high. Today, OpenAI models generate responses for 80% of calls on Retell, with customers achieving resolution rates above 80%. Retell has also surpassed 1 trillion tokens consumed across OpenAI models, reflecting the scale of that adoption.

Retell’s engineers use Codex throughout development, from researching unfamiliar code to building features and debugging issues, and GPT‑6 Astra to test front-end interfaces.

Enterprise voice agents need to follow company policies and stay within their assigned roles, even as conversations change. Retell built its vCX benchmark to compare dozens of models using difficult, multi-turn conversations drawn from real production scenarios.

It tests how well models follow instructions, stay grounded in the information they are given, call the right tools, and use natural conversational language. In Retell’s October 13, 2026 benchmark, GPT‑6 Astra ranked first for instruction following at 89.7%.

6 on both measures. It also led on non-hallucination rate with reasoning off.



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