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AI & Deeptech

Reimagining advertising with AI

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Reimagining advertising with AI

Today, we’re introducing new AI-powered experiences to make ads more useful for people and advertising easier for businesses.

We’re testing Sponsored Agents, which let people start a conversation with a business-sponsored agent after clicking an ad in ChatGPT. We are making it easier to create ads by simply writing a few prompts in ChatGPT Work. At the same time, we are making Ads Manager more powerful with new AI creative tools. Finally, new integrations with HubSpot, our first CRM partner, and Shopify, our first ecommerce partner, are bringing ChatGPT Ads into the tools businesses already use.

Throughout this work, our ads principles remain unchanged, and protecting the trust people place in ChatGPT remains our North Star.

Together, these updates represent the next step in building our AI-based advertising platform.

Ads in ChatGPT help people find what they’re looking for or discover something they hadn’t considered. But seeing an interesting product or service is often just the beginning. A shopper might be curious about a dining table they see in an ad but have questions about whether it fits their space, how many people it seats, or how to care for its finish.

Sponsored Agents give users the option to go deeper. After seeing a relevant ad, a user can choose to start a clearly labeled conversation with a business-sponsored agent in ChatGPT. The user can explain what matters to them, ask follow-up questions, and follow a link to the business’s website when they’re ready to take the next step.

For users, this can make it easier to understand whether a product or service is the right fit.


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