Our first brand campaign celebrates teams who keep business moving and the AI workspace built only for them. Every day, teams at leading enterprises use AWS Quick to research, analyze, and act across the data and applications they already rely on. Today we’re launching our first brand campaign to bring that same experience to millions more knowledge workers around the world. The campaign runs across the United States and the United Kingdom on streaming TV, online video, social media, and leading business publications. AWS Quick is the AI workspace built only for work, where teams use AI agents to research, analyze, and act across the data and applications they already rely on. Across virtually every industry, leading enterprises including 3M, BMW, Mondelez, New York Life, and Southwest Airlines are using Quick to transform how they work. The campaign celebrates the teams who know that the work they do every day deserves tools built for it.
Customers tell us their AI assistants make individuals faster, but the gains stay personal. A sales rep still builds territory plans by pulling from the CRM, dashboards, call notes, and email. Because context stays locked inside a single project or one vendor’s suite, productivity never compounds across the team or the company. Most of those tools started as consumer apps and still serve personal and professional use with the same product. AWS Quick took the opposite path: it was built for work from day one, on the same AWS infrastructure that millions of customers use to run their mission-critical applications.
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