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OpenAI, Grupo Folha and Grupo UOL announce strategic content partnership

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OpenAI, Grupo Folha and Grupo UOL announce strategic content partnership

OpenAI's first media partnership in Brazil will bring Folha de S.Paulo and UOL's journalism to ChatGPT.

Starting today, more than 900 million weekly active ChatGPT users around the world will be able to access high-quality journalism and see summaries based on Folha de S.Paulo and UOL's reporting. This is OpenAI’s first media partnership in Brazil and grounded in a broader effort to work collaboratively with news organizations around the world.

By partnering with publishers across multiple markets, including in the United States, UK, France, Germany and now Brazil, OpenAI aims to integrate trusted reporting into AI-powered experiences and help bring journalism into ChatGPT in ways that emphasize attribution, transparency, and links back to original sources. According to Sérgio Dávila, Editor-in-Chief of Folha de S.Paulo, “The interest of an artificial intelligence giant like OpenAI in displaying content produced by Folha de S.Paulo and UOL only reinforces the importance of professional journalism.”

“Folha de S.Paulo and UOL are among Brazil's most relevant sources of original reporting. By making their journalism accessible in ChatGPT, we want to bring more useful, timely, and locally relevant answers to ChatGPT, while supporting the broader news ecosystem,” said Varun Shetty, VP of Media Partnerships at OpenAI.

This partnership creates opportunities for Folha de S. Paulo and UOL to reach new global audiences and will also help users discover credible information on ChatGPT. “AI will define the next era of the news industry and Folha wants to help shape that future. Paulo's Co-CEO.



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