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Natura’s $99 smart ring puts AI agents on your finger

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Natura’s $99 smart ring puts AI agents on your finger

Meet Interface, a new $99 smart ring from AI and hardware startup Natura that’s designed for the era of AI agents. With a press of your finger, you can ask an AI agent to complete a task, capture thoughts, and get things done without reaching for your phone. And while AI is at the heart of Interface, the ring also doubles as a health tracker, as it monitors metrics like heart rate, HRV, sleep, and activity.

The startup was founded by Carlo Edoardo Ferraris, who previously founded tech accessories company Rolling Square. After years of building consumer hardware, he became convinced that rapidly advancing AI needed a new kind of interface that lets people ask for what they want the way they’d ask a person.

The idea behind Interface is to help people look up from their phones while getting everyday tasks done more quickly and naturally. At launch, the ring will connect with a range of AI agents and apps, including Meta’s Muse, Instinct, Grokbot, Claude, ChatGPT, and more.

Pre-orders are expected to open next month, with shipping slated for December or January.

The smart ring was not the company’s first product. Those were HumanPods, a pair of AI-enabled earbuds designed to let users interact with AI agents. But Natura believed it needed a new form factor built for the latest advances in voice technology.

“Over time, we evolved to an understanding where you really want to have access to your agents 24/7,” Ferraris told TechCrunch in an interview.


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