Gate is the latest platform to bet that "everything" exchanges are the future model for crypto companies, with CEO and founder Lin Han predicting that all-one-money apps will become one of the biggest consumer trends in the coming year.

The Cayman Islands-headquartered firm, which has $2 billion 24-hour trading volume and over 60 million users, is entering a widening race to turn trading accounts into broader consumer-finance apps. Coinbase expanded into investing, derivatives and banking, while Bybit is building a European super app. Robinhood’s U.K. offering already combines crypto with stocks, ISAs, options and futures. Binance announced its bet on becoming a crypto super app in July.

The opportunity is to make crypto one feature of an everyday money account, rather than an activity reserved for traders.

Gate now allows users to hold and convert cash, cryptic currencies, stocks, gold and other assets in one account, then spend from those holdings through a card, Han told CoinDesk in an interview prior to unveiling its new app "Gate Money" in Singapore.

“We don’t want to stay with a small group of people who are professional at trading,” Han said. “We want to provide this product to a wider range of customers.” The Gate founder said he believes it’s time for all crypto firms to bring in non-crypto users. That’s where the biggest potential for growth is, he added.

He added that said the company intends to allow users to convert between holdings at any time, including outside normal stock-market hours, but did not explain how such conversions would be priced or executed when underlying markets are closed.

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