On October 30, 2026, five sell-side desks simultaneously lowered their price targets for Amazon.com (NASDAQ: AMZN) while unanimously maintaining positive ratings. Binance Futures data places AMZN a...
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On October 30, 2026, five sell-side firms published revised research on Amazon.com (NASDAQ: AMZN) on the same trading day, and every one of them lowered its price target while leaving its rating unchanged. Morgan Stanley cut from $350 to $335, retained Overweight, and kept Amazon as a top pick; the firm identified planned third-party sales of Amazon's Trainium chips as a prospective driver of profitable growth. Goldman Sachs analyst Eric Sheridan trimmed from $375 to $370 and reiterated Buy. Barclays analyst Ross Sandler reiterated a bullish stance at a $365 target, recorded as Buy by TipRanks. Scotiabank reduced from $325 to $300 and held Sector Outperform. Wedbush made the steepest nominal cut — from $310 to $298 — while maintaining Outperform.
Every firm moved its number lower; not one moved its rating. That divergence between revised targets and intact ratings suggests a recalibration of near-term numerical assumptions rather than any erosion of conviction in the underlying investment thesis. The available evidence does not identify a single shared catalyst that triggered five simultaneous revisions on October 30, so attributing a common driver would be speculative. What the data does show is a target range stretching from $298 at the low end to $370 at the high end — meaningful dispersion in how each desk prices Amazon's forward prospects relative to where shares trade today.
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