On October 12, 2026, both Cantor Fitzgerald and Wells Fargo trimmed their price targets on Amazon (NASDAQ: AMZN) while sustaining Overweight ratings, with Wells Fargo explicitly framing the revisio...

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Two sell-side revisions arrived in quick succession. Deepak Mathivanan at Cantor Fitzgerald cut his price target on Amazon from $320 to $310, retaining an Overweight rating, as reported by Benzinga on October 12, 2026. On the same date, Wells Fargo reduced its own target from $338 to $329, also maintaining Overweight, with Yahoo Finance noting the adjustment was made specifically ahead of third-quarter earnings. Both targets carry significant distance from the Binance futures contract price of $260.38 — Cantor Fitzgerald's revised figure implies roughly 19% upside in the underlying equity, Wells Fargo's roughly 26% — but it is critical to distinguish those targets from any near-term contract level. Analyst price targets for NASDAQ: AMZN are long-horizon equity valuations applied to the underlying stock; they are not calibrated forecasts for the Binance tokenized futures instrument or any short-term trading timeframe.

The fact that both firms cut rather than raised targets is the more immediately relevant signal. Neither downgraded the rating, which preserves a constructive long-term stance, but simultaneous reductions from two separate desks in a single trading session suggest analysts are recalibrating expectations — most plausibly around earnings uncertainty — rather than abandoning a bullish thesis.

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