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Amazon’s Purchase-History Profiling Tagged One Customer’s Body Shape Detail

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Amazon’s Purchase-History Profiling Tagged One Customer’s Body Shape Detail

An Amazon customer posting under the pseudonym @fangirlinmegan says the company’s internal profiling labeled her as having “flat buttocks” based on her purchase history, a detail that quickly spread on social media. The episode highlights how Amazon can use machine learning and natural language processing to infer physical traits from shopping data, raising GDPR-era privacy […]



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