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Your digital photos and posts are scattered everywhere: This startup ties them all together

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Your digital photos and posts are scattered everywhere: This startup ties them all together

Eluum is taking aim at a problem created by the explosion of digital life: We chronicle our lives everywhere, but a single home for our most meaningful memories is hard to come by.

The Seattle startup’s new app brings together photos, videos, social posts, locations and other personal moments from across the digital landscape, using AI to help organize them into an evolving record of a person’s life, a feature it calls MyLifeStory.

The bootstrapped company, founded by former Microsoft and Avalara manager Bilkay Rose, former Microsoft software engineer Dale Rector and former investor relations exec Jennifer Gianola, sees an opportunity to create what it calls a user-controlled “memory layer” for social media.

The idea grew out of Rose’s own struggle to piece together years of family memories across a variety of platforms and devices. The app is available for iOS, Android and the web.

We caught up with Rose, who is part of the CoMotion entrepreneurial community at the University of Washington, for the latest installment of GeekWire’s Startup Spotlight.

Eluum is building the future of social around people’s stories. MyLifeStory brings scattered photos, videos, social posts, places, and personal context into one evolving life story, helped by Lumi, our artificial intelligence memory companion, and controlled by the person whose life it represents.

Each of us creates thousands of digital artifacts, but they are scattered across camera rolls, social platforms, devices, and feeds. Nothing brings them together as the evolving story of a person’s life.



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