CONNECT WITH US
Tech

Tech

Xbox hijacks your custom background for Call of Duty Modern Warfare 4 ads

Windows Central - Microsoft logo

Published on

Add as a preferred source on Google
Xbox hijacks your custom background for Call of Duty Modern Warfare 4 ads

Call of Duty: Modern Warfare 4 looks set to be the best Call of Duty this decade thus far, but I'd give this marketing stunt a 0/10.

Ads are annoying at the best of times. If you're reading Windows Central without an adblocker (thanks!), you're probably getting bombarded in all directions by ads right now (sorry. But also, no, us lowly writers have no control over that). But hey, they keep the lights on, and Windows Central is free without paywalls at least, right?

You know what isn't free? Your shiny Xbox Series X|S console. That wasn't free. You know what else isn't free? Xbox Game Pass, nor is Xbox Game Pass Ultimate. Nor is Call of Duty: Modern Warfare 4, in fact. And today, even if you already purchased the game, Xbox is making sure that your console has a very yellow theme this morning — whether you like it or not.

I get that Call of Duty is incredibly important to Xbox's bottom line these days, and funds from the franchise are effectively propping up a variety of other bets Xbox is making right now. I get that last year's "disappointing" Call of Duty pulled down Xbox's financials overall, heaping on additional pressure for Call of Duty: Modern Warfare 4 to deliver.

Reviews suggest that Call of Duty: Modern Warfare 4 absolutely has delivered, by the way, with what fans and critics have been calling the best campaign maybe in a decade. It even has the top spot in sales on both Xbox and PlayStation as of writing, beating out GTA 6 itself (for now).


Source link
Related Topics:Tech

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.