Lateral Sparks, the weekly quiz from YourStory, tests your domain knowledge, business acumen, and lateral thinking skills (see the previous edition here). In this 257th edition of the quiz, we present issues tackled by real-life entrepreneurs in their startup journeys.

What would you do if you were in their shoes? At the end of the quiz, you will find out what the entrepreneurs and innovators themselves actually did. Would you do things differently?

Check out YourStory’s Book Review section as well, with takeaways from over 355 titles on creativity and entrepreneurship, and our weekend PhotoSparks section on creativity in the arts.

The healthcare system is generally built to treat illness, not to find it early. Where are the entrepreneurial opportunities in preventive care at scale?

Senior citizens today are unwilling to let age define how they live, and are looking for more quality of lifestyle. Where is the business opportunity here?

Efficient recycling of components in used objects can be complex in terms of determining what is inside, how much material can be recovered, and what it will cost to process. How can efficiency be improved here?

Social media is a key discovery and evaluation channel for consumers, but brands don’t leverage these insights well. What can be done to deepen and apply business signals here?

Cost overruns, project delays, and disconnected processes remain major challenges in the construction industry. How can technology help here?

Congratulations on having come this far! But there’s more to come – answers to these five questions (below), as well as links to articles with more details on the entrepreneurs’ solutions.

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