Amazon's October Prime Day event kicked off in the wee hours of the morning on Oct. 6 with tons of deals begging for your attention. It's tough sorting through what's actually worth your hard-earned cash, so we've taken it upon ourselves to do that part for you.

Mashable's shopping team has been hunting deals in the weeks leading up to Prime Big Deal Days and now that it's officially begun, we've gathered our top 10 deals of the sale. If you're itching to knock out some early holiday shopping or simply have a "treat yourself" kind of week, but aren't sure what to buy, here are our picks for the best Prime Day deals so far.

Apple's latest flagship smartwatch is just a few weeks old, but it just got its first notable discount for Prime Day. What's new about the Series 12? More regular heart rate variability (HRV) readings, quicker charging, a faster processor, and a new Daily Readiness score. Unfortunately, the battery life is still the same at around 24 hours.

Spotting a Yeti cooler on sale is like finding a four-leaf clover: rare, but possible if you look hard enough. This gorgeous limited-edition ultramarine violet Tundra 45 hard cooler can squeeze in 26 cans with a 2:1 ice-to-contents ratio, can keep ice frozen for days, and is 25% off for Prime members. It's a bit hefty to tote around, but that heft is what makes it virtually indestructible.

This box comes with the same collection of packs and bonuses as before: nine titular booster packs, a full-art foil Nidorina promo, 16 foil Basic Energy trading cards, 65 sleeves, dice, a coin, dividers, a player’s guide, and a Pokémon TCG Live code card.

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