As AI makes its play for world domination, one dodgily rendered deepfake at a time, it’s good to know that tech companies are investing in the importance of being, y’know, actually human.

Among those tech companies are Whoop, the wearables and human performance brand, which is launching a social network called Whoop Humans. The pioneering health-and-fitness brand boasts that it’s the “most verifiably human social network”, which has been designed specifically to combat the proliferation of bots, generated AI content, and engagement bait clogging up legacy social media platforms.

Whoop Humans allows you to follow friends and family, and share fitness, health, and performance data. You can follow and support each other’s progress and better understand your own fitness and performance stats.

"In a world that's becoming increasingly artificial, we're building something deeply human,” said Will Ahmed, founder and CEO of WHOOP. “This is the most verifiably human network ever launched. Every account represents a real person with a verified heartbeat. They have real goals, challenges, and achievements. That's what makes Whoop Humans different, and it’s a big area of investment for us.”

It’s certainly human-focused in a way that other social media platforms aren’t. 0, based on real-world experience and human performance. Shareable stats include sleep, recovery, and strain. You can also share activities and achievements, though you choose exactly what you want friends and family to see. Not that you need to worry about sharing details — Whoop has robust privacy protections. You can explore other people’s performance insights and drop reactions and comments to give them a motivational boost.

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