Last year, video platform Vimeo announced plans to sell itself for $1.38 billion to tech company Bending Spoons.

Milan-based Bending Spoons, which since its founding in 2014 has acquired more than 50 businesses, including Evernote, AOL, Eventbrite, and Meetup, soon faced questions from Vimeo users wondering whether it would continue to offer the same level of service.

“I vividly remember some enterprise customers being worried about us stopping serving their segment,” says Marco Castello, a longtime Bending Spoons employee who now serves as general manager of Vimeo. “Essentially, they were worried that we’d stop investing into the enterprise segment, because they thought, An acquisition is coming. We don’t know these guys, so what’s going to happen?”

Castello says that since the purchase, he and his colleagues have spoken to more than 200 users of the software. Those users represent Vimeo’s distinct business segments: independent filmmakers, enterprise customers creating and distributing corporate videos, and streamers using Vimeo’s tools to build their own branded video channels.

The goal, he says, was not only to reassure them about the company’s continued commitment to Vimeo, but also to learn what they wanted changed about the product.

What customers requested, Castello says, wasn’t significant new features so much as fixes and upgrades to existing ones. By May 2026, the company said it had fixed more than 100 bugs on the platform and delivered more than 50 improvements in areas ranging from live-event search to page-loading performance.

One of the most common complaints was simply that basic functions, including search and video uploads, were uncomfortably slow.

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