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'We Are Mass Effect' parks protest billboard on EA's lawn for N7 Day

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'We Are Mass Effect' parks protest billboard on EA's lawn for N7 Day

As fans mark N7 Day today, the annual November 7 celebration of the Mass Effect franchise—the community-led #SaveMassEffect campaign has dramatically escalated its visibility by taking its message directly to Electronic Arts. Following the digital billboard placement in Times Square, the organizers at "We are Mass Effect" dispatched a mobile billboard truck to circle both EA and EA Sports headquarters in Redwood City, California, yesterday.

The truck featured a new sign with a QR code and a website URL directing curious onlookers to SaveMassEffect.com. According to "We are Mass Effect" organizer Mer, who spoke to IGN, the primary goal of the truck was to "spread the word and bring as much attention to the movement as possible," and as a reminder, this isn't all about Mass Effect. The campaign also seeks to offer a message of unity for fans of BioWare franchises and raise awareness about the human beings affected by the recent changes. "We want to remind people that real people have been impacted by the closure of BioWare and the cancellation of the game. We wanted to show them that there is a community that deeply cares about the legacy they’ve created. For us this has never been just about the IP but the people behind it and their work."

There is another billboard planned to drive around The Game Awards ceremony for about four hours next month.

The momentum continues today on N7 Day. Another mobile billboard is scheduled to appear near BioWare's former offices. Additionally, "We are Mass Effect" has been putting the finishing touches on a special video featuring contributors, fans, and original Commander Shepard voice actors Jennifer Hale and Mark Meer.


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