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This Startup Led by an Ex-Apple Designer Thinks a GUI for AI Could Change Everything

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This Startup Led by an Ex-Apple Designer Thinks a GUI for AI Could Change Everything

You may remember Abidur Chowdhury as the industrial designer who introduced the iPhone Air during Apple’s September 2025 keynote and then left Apple two months later, only to resurface as the head of design at the AI startup Hark.

I wouldn’t blame you if you’ve never heard of Hark. Most probably haven’t. The AI startup is led by entrepreneur and CEO Brett Adcock, who also founded and leads Figure AI, a robotics company making humanoid robots.

I couldn’t care less that Hark is another AI company working on agentic AI to help you do the mundane tasks in your life, like order a cheeseburger from McDonald’s and then have it delivered by DoorDash. There are thousands of startups selling the same AI soup. What I’m interested in is the hardware Hark is building to run Hark Pro—the company’s proactive AI “operating system for your life”—that’s launching today for the web, iOS, and Android. It’s free for everyone to use, but a paid monthly subscription will offer “more usage” ($20 for 2x more usage and $100 for 10x more usage).

Unfortunately, Hark isn’t ready to share anything about hardware, so we’ll just have to look at Hark Pro and try to imagine what Chowdhury and company might be working on in stealth.

In a video call, Chowdhury pitched Hark Pro as a GUI, or graphical user interface, for its AI. He likened most current AI chatbots to archaic command-line terminal interfaces and thinks Hark can not only make the UI prettier but also friendlier and easier to use, similar to what the original Macintosh did for desktop computing.


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