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This is how badly X wants you to pay to promote your posts

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This is how badly X wants you to pay to promote your posts

After Elon Musk warned that "advertisers who post ads that are ugly, shrill, strident or overstate claims about their product will be barred from advertising" on X earlier this month, the platform now appears to be using a jarring animated arm that reaches across the screen to draw attention to the "promote" button while users are composing a post.

Many X users have seen and shared images of the unsettling promotional tool, including The Verge's Tom Warren, but it doesn't appear for everyone on the platform. The arm seems limited to verified users, or those with a paid subscription to X Premium. Reactions, unsurprisingly, have been less tha …



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