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The woman behind the AI actor Tilly Norwood says Hollywood shouldn’t panic

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The woman behind the AI actor Tilly Norwood says Hollywood shouldn’t panic

What happens when you interview an AI? If you can believe it, it’s stranger than you’d expect. Eline van der Velden, the Dutch actress-turned-tech-founder who created AI “actor” Tilly Norwood, explains how a personal art project became one of the most controversial figures in entertainment—attracting talent agency interest, death threats, and a global debate about whether AI will kill acting or democratize it. She makes the case that great storytelling still requires human craft, and that the most dangerous thing anyone can do right now is stick their head in the sand. Listen to the full episode to hear my conversation with Tilly Norwood herself.

This is an abridged transcript of an interview from Rapid Response, hosted by former Fast Company editor-in-chief Robert Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business leaders navigating real-time challenges. Subscribe to Rapid Response wherever you get your podcasts to ensure you never miss an episode.

I got a chance to interview Tilly a few days ago. It was a really odd experience. Do you spend time talking with Tilly?

I asked her about you, of course, and she described you as her creator and called you a mix of a comedian and visionary.

No, this is the scary thing. I did a live TV show with her this morning, and they were interviewing her live. It is really scary because I genuinely do not know what she’s going to say, so it’s absolutely frightening for me because she may just say anything weird.


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