CONNECT WITH US
Tech

Tech

The Rubik’s Cube just got its first major redesign in 50 years

Fast Company logo

Published on

Add as a preferred source on Google
The Rubik’s Cube just got its first major redesign in 50 years

The Rubik’s Cube is perhaps one of the most universally recognizable objects in the modern world. It’s the world’s best-selling toy ever, having sold more than 500 million units. It’s appeared on The Simpsons, in two Spider-Man films, and in Disney’s animated hit WALL-E. It’s been immortalized in the Museum of Modern Art and turned into a Google Doodle. And it just got its first major redesign in more than 50 years. 

The new 3×3 cube has gotten a top-to-bottom makeover, from the strength of its internal springs to the shapes of its tiles and the texture of its surface. As part of the product launch, the Rubik’s team has also invested in a redesigned webpage that includes an illustrated, eight-step guide to solving the cube, a quiz to help players find the “solve style” that works best for them, and a series of YouTube videos produced in-house that explain each style. 

Rubik’s (a brand that encompasses the iconic 3×3 cube as well as several other tactile puzzles) was acquired by the toy company Spin Master in 2021. Since then, Spin Master has been on a mission to modernize Rubik’s products and introduce them to new audiences.

In a moment when retro tech is making a comeback and parents are looking for creative ways to entertain their kids without screens, Spin Master wants to position Rubik’s as the analog brand that makes problem-solving skills fun.

Ernö Rubik never set out to create a toy. The Hungarian architect and design professor was instead trying to invent a 3D object that had movement on all axes.


Source link
Related Topics:Tech

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.