Tesla will wind down Cybertruck production at its Texas Gigafactory around mid-2027, CEO Elon Musk said on Friday, following years of weak sales for the futuristic electric pickup truck.

The model was initially pitched as a rival to traditional pickup trucks but has struggled to gain traction and has been sold in only a handful of markets, partly due to its heavy, angular design.

Musk said in a post on X that the production wind-down would allow Tesla to increase output of its newly launched Cybercab, which is central to the billionaire's robotaxi ambitions.

It remains unclear whether Cybertruck production will be shifted to another facility or phased out entirely. Tesla's Austin plant is currently the only known facility equipped to manufacture the model's specialised components.

In response to a user on X, Musk called the Cybertruck the "best vehicle Tesla has ever made" and the wind-down the "end of an era".

Tesla did not immediately respond to a Reuters request for comment sent outside regular business hours.

The US EV maker only began delivering the Cybertruck to customers in late 2023. According to Kelley Blue Book, the company only sold 20,237 Cybertrucks in the US last year, down 48% from 38,965 in 2024. Before the pickup truck launched, Musk had predicted annual sales of 250,000 units.

"It doesn't make sense to keep it going when it's not meeting its targets," said former Aston Martin CEO Andy Palmer. "Every rational auto guy would say the same."

"It will no doubt only be a rounding error on Tesla's balance sheet, but the statistics speak for themselves."

Source link