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Stop counting tokens, start counting what ships

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Stop counting tokens, start counting what ships

When a developer gives an AI agent a coding task, the agent does more than answer once. It plans, generates code, runs tests, and repeats the process to correct errors. A single task can use 10 to 50 times more tokens than a basic chat prompt. The more useful the agent becomes, the more calls it makes. With per-token pricing, the workflows creating the most value can also become the most expensive.

The financial pressure is already visible. Uber reportedly exhausted its entire 2026 AI budget by April after expanding its use of Claude Code. GitHub Copilot moved from flat-rate pricing to metered credits. Gartner predicts that AI coding token costs will surpass average developer salaries by 2028.

The natural response is rationing usage caps, seat limits, and approvals before developers launch agents. But blanket limits can restrict the workflows delivering value. They also optimize the wrong number. Cost per token measures consumption, not results. Some spending reflects waste, including retries and runaway loops. Some represents the work of shipping software. A meter cannot distinguish them, and neither can a spending cap.

A better measure is cost per merged pull request: total AI-assisted development cost divided by the number of changes that pass review and are merged. Track rework and defects alongside it so cheaper changes do not conceal lower quality.

If that cost falls as AI usage rises, without compromising quality, developers are converting more consumption into useful software. The question is not how many tokens they use, but how much finished work the investment produces.


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