Businesses spend heavily to attract visitors to their websites, but traffic doesn’t necessarily translate into sales. Bellevue, Wash.-based Zeacon is building AI tools to help companies connect their marketing content with customer behavior and understand what actually drives conversions.

Co-founded by Kris Naidu and Jay Gounder, Zeacon uses AI to generate videos, personalize website content and track how visitors interact with it. The platform is also designed to identify bot traffic and analyze how both people and AI agents navigate websites — an increasingly important capability as AI changes how people discover and interact with businesses online.

Zeacon’s goal is to help companies move beyond traffic and content creation to understand what turns visitors into customers. As Naidu and Gounder see it, the real measure of success isn’t how many visitors a website attracts, but how many convert.

We help businesses deploy AI agents that optimize their entire digital funnel, with an initial focus on video. Our AI agents can autonomously generate video content without prompting, publish it across social media and websites, personalize the experience for each website visitor and identify bots, while continuously analyze and optimize performance.

We are obsessed with helping businesses turn the attention they already paid for into sales. Brands invest in advertising and great video content, but the website where customers actually buy often doesn’t connect with those investments. Zeacon brings that content onto the website, personalizes it to the visitor, and connects engagement to buying behavior. We can also create new videos from product photos and website data based on what converts.

Source link