Neko, the full-body scanning startup cofounded by Spotify’s Daniel Ek, is trying to rethink health care by focusing on data-rich analyses and preventive care. To show how different this is from traditionally reactive health care services, the company has made the design of its clinics just as important as the scanning and diagnostics it performs.

This approach is on display at the company’s newest clinic, now open in New York City’s Soho neighborhood. With gently lit rooms, spare walls, and soft splashes of pastels, the clinic and its waiting area have a minimal and futuristic feel that blends a high-end spa with a fashion boutique.

Neko has been operating clinics since 2003, and has performed more than 100,000 of its $499 radiation-free scans. The company, which just pulled $700 million in series C fundraising, is looking at the New York clinic as its first step into the U.S. market, with other planned locations in Miami, San Francisco, and Washington, D.C.

The design of the clinic was led by Franquibel Lima, an architect and former global head of WeWork’s design studios, who has been involved in designing Neko’s other clinics in cities like Stockholm, London, and Manchester, England. He says Neko’s clinics are different from traditional healthcare environments partly because they’re not geared around treating sick patients, but also because the company sees more value in treating people before they become sick patients. “For us to move from reactive healthcare into proactive healthcare, it requires a real mindset shift,” Lima says.

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