Rank data may carry one-word results and redirect URLs. Other updates cover PageSpeed lab scores, a shared AI training opt-out, technical SEO and AI search.
Welcome to the week’s Pulse: what you need to know about updates that are affecting how much you can rely on rank tracking data, why PageSpeed scores can go up or down on a page that has no changes and what a shared robots.txt control would mean in terms of preferences for AI training.
Two issues in the Google results that rank tracking tools collect can throw off ranking reports. Unrelated listings can crowd a tracked page out of the collected results, and unresolved goto links can hide which page ranked.
In an SE Ranking review of 10,000 Google US desktop keywords published Nov. 3, 84 percent of the flagged cases were unrelated listings about a single word from the query. 5% began at position 9 or below. 6% during the week of Oct. 26. DataForSEO states Google has implemented a mechanism to restrict the amount of goto links from a single results page that can be resolved over a given timeframe. As such, they state their High Priority and Live modes will now only resolve approximately half of goto URLs. The status page of Serper lists the limitation of goto URLs as being on Oct. 30, while SerpApi’s second incident of goto links replacing direct links, which opened on Nov. 3, still showed as Identified when last reviewed on Nov. 4.
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