India’s quick-commerce market is on track to balloon from $13 billion this year to $90 billion by 2031, according to a joint report released Wednesday by Google and Redseer Strategy Consultants.

The report, titled Think Quick Commerce: Unlocking the $90B Opportunity, projects that the country’s monthly active quick-commerce buyers will clear 100 million over the next five years. That momentum is already showing up in real time: quick-commerce sales are expected to surge 110% year-over-year during the current festive season, capturing roughly 18% of all online festive shopping in India.

Industry analysts attribute the trajectory to two big shifts: urban shoppers relying on 10-minute apps for their full monthly grocery runs, and smaller-town buyers trying out the platforms for the first time.

Big cities will drive around 60% of the market’s growth through 2031. Quick commerce currently claims about 6% of total retail spending in Indian metros, but researchers expect that share to climb to between 20% and 23%. Over the same period, the urban user base is set to nearly double from 28 million to 50 million.

Rather than just using delivery apps for last-minute snacks or forgotten ingredients, metro households are increasingly placing full pantry-replenishment orders. Platforms are adjusting to the shift by stocking larger bulk packs, offering sharper volume pricing, and sending automated re-order reminders.

Higher-value non-grocery items are also taking off. Beauty products, home goods, and electronics sold via quick delivery are projected to jump from $3 billion in FY2026 to anywhere between $21 billion and $27 billion by 2031.

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