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Qualcomm bets on smaller AI models as memory costs push up phone prices

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Qualcomm bets on smaller AI models as memory costs push up phone prices

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Qualcomm bets on smaller AI models as memory costs push up phone prices

Qualcomm expects advanced AI features to reach cheaper smartphones gradually as memory price inflation pushes up costs and smaller AI models become more efficient

Qualcomm expects smaller AI models to help bring advanced AI features to affordable smartphones as memory costs put pressure on device prices (Image: Harsh Shivam)

Harsh Shivam New Delhi 2 min read Last Updated : Oct 09 2026 | 5:34 PM IST

The shift towards higher-priced smartphones raises questions about how quickly advanced features, especially artificial intelligence, will reach more affordable devices. As memory costs put pressure on lower price segments, chipset makers are looking at ways to bring capabilities currently associated with flagship processors to cheaper smartphones. Qualcomm expects this transition to take place gradually as AI models become more efficient and the software ecosystem matures.

Sumit Sonal, head of marketing at Qualcomm India, said memory price inflation had already affected the sub-₹25,000 segment.

"Because of memory price inflation, the entire segment below ₹25,000 has moved up," Sonal said.

Qualcomm expects technologies associated with its flagship Snapdragon 8-series processors to reach its 7-series, 6-series and 5-series chipsets over the next few years now. Sonal said improvements in smaller AI models could help bring agentic AI features to smartphones with lower-tier processors.

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