Another Amazon Prime Day is here. Prime Big Deal Days (aka "October Prime Day") runs Oct. 6 and 7, with competing festivities at Target and Walmart. Deals are underway, delivering major sales across all categories.
October Prime Day deals could be a chance to get some relief from the RAMageddon price hikes impacting the tech industry this year. For its part, Amazon increased the prices of nearly two dozen Kindles, Fire TV Sticks, Echo smart speakers, and eero routers this summer because of rising component costs. Seasonal sales like Prime Big Deal Days (and later Black Friday) could offset some of those markups.
We've sifted through hundreds of October Prime Day deals to find the best ones for you. With the sale ramping up, prices are dropping. Kindles are now on sale, and the AirPods Pro 3 are $70 off. We'll be regularly updating our picks throughout Prime Big Deal Days. You can also check out our guide to the top October Prime Day tech deals for more savings.
Deals marked with a ✅ are Mashable editor favorites. Deals marked with a strikethrough are no longer available but could return once the sale starts.
Ahead of October Prime Day, we spotted the first deal on the second-generation Bose QuietComfort headphones . Mashable's audio expert Bethany Allard says that the Bose QuietComfort (2nd gen) are the best combination of comfort, noise cancellation, sound quality, and value. An right now, they're $319, down from $359 — a $40 saving that makes them an even better value.
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