The Xbox reset continues. Despite a rough year of revenue losses, layoffs and major restructuring, the Microsoft gaming division announced Thursday that it’s going big into the entertainment industry and elsewhere.
After the resounding success of A Minecraft Movie and the Fallout TV series — both of which are longtime video game titles — Xbox is creating a division called XP to expand its video game brands into movies, TV, merchandise and even live events, the company said.
Xbox has hundreds of games in its catalog, with only Minecraft, Fallout and Halo adapted for film and TV. But there are a few other adaptations in the works — movies for Call of Duty and Gears of War, and a Netflix animated series for Diablo.
“Our ambition at Xbox is to be the number one entertainment company in the world,” Chief Strategy Officer Matthew Ball said in the announcement.
XP, which refers to “experience points” in the gaming world, will consist of four departments. Xbox Pictures will create more film and TV adaptations; Xbox Products will develop licensing and merchandise; Xbox Places will host live events and broadcast events in theme parks and other locations; and Xbox Partnerships will collaborate with creators and brands to make new experiences.
Xbox CEO Asha Sharma named Kayleen Walters as president of XP . Walters was executive producer of A Minecraft Movie, which led all movies in US ticket sales and grossed $424 million in the US last year. She is now a producer for the sequel, A Minecraft Movie Squared, scheduled for release in theaters on July 23, 2027.
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